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Customer education & partner training

Boost the knowledge of your products and services - and improve the experience across all your customer touchpoints. Provide meaningful training to your customers, client-facing employees, partners, resellers, distributors, and other external stakeholders.

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Improve the customer experience and leverage your partner network - with customer education in Learnster

World-class customer onboarding reduces time to adoption (implementation phase)

Give your customers a great first impression! Successful onboarding helps your customers get started. Reduce the time it takes to adopt and see value in your products or services.

Boost your company’s NPS (net promoter score)

Understanding the value of your products or services is a prerequisite for your customers to recommend them to others. Customer training boosts knowledge and makes your customers feel cared for.

Enable your employees to provide better service

Employees with solid knowledge of your products and services provide better customer experience. Give your Customer Success Managers and Customer Support Representatives meaningful, customer-centric training.

Reduce CAC (customer acquisition cost) with effective customer training

An efficient implementation phase consumes less of your organization's resources. Create better understanding of your solutions and help your customers adopt your products or services.

Harness and scale specialist knowledge

Involve your product specialists and other experts in training and course production. Both internally to your employees and externally to your customers, partners, and distribution network.

Safe and certified use of your products and services

Share clear guidelines on how to use and sell your products or services in a safe and compliant way.

Maximize interaction and minimize churn risk

Customers who interact with and see value in your offering are less likely to leave you. Provide training and leverage touchpoints to drive customer engagement. Make your products or services part of your customers’ everyday.

Less time-consuming admin

Automate manual admin and repetitive tasks.

Reduced support tickets with just-in-time learning

Provide accessible and bite-sized learning resources and reduce the need for 1:1 support. Just-in-time learning removes friction (and frustration!) when your customer gets stuck.

Simplify complex or technical information

Use a variety of formats and learning environments to package technical knowledge in a simple, illustrative way.

Leverage your network of partners and resellers

Better knowledge, better performance from your resellers and partners. Ensure your network is up to date with your brand and portfolio of products and services. Training helps them become better at selling your solutions and representing your company.

Now we get more out of our customer training.

Emma Nicklasson
Emma Nicklasson
Product Specialist, Nordic Medcom
Nordic Medcom
Case study: Happy and confident customers at Nordic Medcom
  • Certified customers
  • Preparatory training
  • Efficient use of practical training sessions
Read FULL case Study: Nordic Medcom

Powerful tools for customer education and partner training

Automation (Advanced Automation)

Customized learning journeys

Customize training and information sharing. Create workflows and distribute courses and other learning resources based on customer account, user type, or geographic location.

Catalog TF

A one-stop shop for training and important information

Make all your learning resources searchable, structured, and organized. Gather all relevant training courses in one place. Enable learning on demand by making manuals, guides, and FAQs accessible at the fingertip.

Complience GDPR

Compliance training ensures authorized use and selling of your products and services

Share mandatory certification courses and compliance training. Send automated reminders and set up time intervals for recertification and retake periods.

Ipad Environmental Awarnesss Quiz

Test the knowledge levels and follow up on training

Ensure that your learners have sufficient knowledge with quizzes and surveys.

create-draganddrop

User-friendly course production

Build learning resources with simple drag-n-drop. Combine a variety of formats in Learnster's user-friendly authoring tool.

Hotspots

Highlight and visualize the details

The devil is in the details. Highlight and visualize important pieces of complex or technical information - down to the very detail.

Content designer

Involve your subject matter experts and product specialists in training

Harness and scale specialist knowledge. Let your subject matter experts and product specialists create, contribute to, or take full ownership of learning resources.

Self-paced learning

Keep your customer in the loop

Give those responsible for training in your customer's organization access to their learners' progress.

We are here to help you get started.

"At Learnster, we are here to help you get started. Our processes are designed to support all companies who wish to develop effective customer education and partner training."
Eric Irwe
Eric Irwe
Head of Customer Success, Learnster
faq

Frequently asked questions about customer education‍ ‍

What is customer education? (Customer education definition)

Customer education (customer training) involves learning resources designed to onboard, engage, and retain new and existing customers. It can be delivered through various channels, such as online courses, virtual and physical training sessions, and on-demand resources including guides, manuals, and FAQs.

The purpose is to increase the understanding of your products and services and how to derive value from them.

What is partner training?

Partner training involves providing your channel partners, such as distributors and resellers, with the necessary knowledge to successfully sell, market, and represent your company's products, services and brand.

Training gives your partners a detailed understanding of your products or services, similar to that of your employees. The purpose is to enable your partners to enhance the overall experience of your customers.

Partner training is an extension of your corporate training program, which centers around nurturing and strengthening partner relationships.

How is training linked to customer care?

Sharing relevant and useful knowledge is a great way of making your customers feel looked after. It also helps them get the most value out of your products and services.

How does training improve customer service?

nowledge is a prerequisite for adopting, using, and maximizing the value of your products and services. Helping your customers acquire and retain that knowledge is therefore an important part of delivering successful customer service.

This can be done through training initiatives including customer onboarding, easy access to learning materials, and training of client-facing employees including Customer Success Managers and Customer Service Representatives.

How can I use customer education to drive engagement?

Customer education provides your customers with the knowledge they need to adopt and get started with your solutions. Knowing how to use your product or service is a prerequisite for regular, long-term engagement.

You can use milestones, timelines, product updates, and usage as a way of regularly checking in with your customers.

Do I really need customer education software?

It depends on your company’s situation. If you offer complex solutions and/or have a large and geographically distributed customer base, then we would recommend considering it.

Why should I use an LMS for customer training?

An LMS can improve the effectiveness and commercial benefits of your customer training initiatives in the following ways:

- Make technical or complex information more accessible and easy to understand

- Personalized learning journey based on customer account, product series, country/market

- Quality control

- Reduced admin with automation

Is Learnster a customer education platform?

Yes. One of the areas in which Learnster specializes in is customer education and partner training.

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