SATS strengthens onboarding at scale

Ensuring consistency across locations

With employees spread across many gyms and markets, SATS needed a way to ensure that everyone shared the same understanding of goals, culture, and ways of working.

Clear communication and alignment became essential to support continued growth.

Supporting employees in a people-first organization

At SATS, employees are at the center of the business. Their ability to deliver great member experiences depends on strong onboarding and continuous development.

Training needed to create real value — without adding unnecessary complexity or time consumption.

Building a unified culture

As the organization expanded, SATS needed a way to create a shared culture across locations. This required a centralized approach to knowledge sharing, while still allowing for local adaptation.

A consistent onboarding experience

New employees are introduced to the organization, culture, and role through a combination of self-paced courses, best practices, and real-life scenarios.

This ensures that every employee receives a clear and consistent introduction — regardless of location.

Automated learning journeys

Onboarding is delivered through automated workflows that include training, activities, and follow-up. This reduces manual administration and ensures that nothing is missed.

Managers can easily track progress and support new employees throughout the onboarding process.

Combining consistency with local adaptation

While onboarding is standardized, role-based and location-specific learning journeys allow for necessary adjustments.

This enables SATS to maintain a strong and unified culture while reflecting local needs — creating “one company, one culture”.

A long-term knowledge partner

The onboarding program was developed in close collaboration between SATS and Learnster’s Customer Success team. Continuous support and guidance ensure ongoing improvements and long-term success.

Clear expectations drive retention

93% of new employees clearly understand what is expected of them after onboarding. This clarity contributes to higher engagement, productivity, and retention.

91% of employees say they have developed professionally, and more than 9 out of 10 feel prepared in their role from the start.

Strong first impressions

96% of new employees report a positive first impression of SATS. This contributes to an eNPS of 52 after the first quarter.

Faster performance and manager support

Digital onboarding makes it easier for managers to support new hires. 75% of leaders say digital tools help them deliver better onboarding. 47% of new employees perform beyond expectations within the first quarter

A culture employees return to

SATS continues to attract former employees who choose to return — driven by a strong culture, clear purpose, and positive employee experience.