5 min read

Omnicom lowered the barriers to collective learning

Omnicom uses Learnster's LMS to deliver successful employee and customer training.
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Omnicom is a Swedish media agency group with more than 250 employees across the country. The company's success is built on collaboration and being at the forefront of innovation.

At Omnicom, learning happens every day. The employees are passionate about the industry and are keen to develop their skills. To deliver on these expectations, Omnicom needed supporting tools, including an LMS.

Johanna Nordström, HR Director at Omnicom
"As a knowledge provider in our industry, we form a partnership with our customers through formalized training in Learnster."

What is your L&D approach and long-term goals?

From an individual perspective, our ambition is to provide all employees with a clear and relevant learning journey. From a business strategy perspective, skills development and change management support our capacity to meet our goals.

To achieve this, we needed to become more strategic and systematic in our approach to learning and development. We also needed to manage our structural capital and internal knowledge

Why did you choose Learnster's LMS?

Learnster is the most user-friendly platform on the market. We had the space and opportunity to shape the process together with the Customer Success team to suit our needs and timeframes.

Trying out and learning about the platform have been crucial for our integration process.

You use Learnster for both employee and customer training. What are your thoughts there?

Internally, we want to lower the barriers for collective learning. Our employees should feel empowered to share knowledge with the broader organization. It should be easy and part of the day-to-day work.

As a knowledge provider within our industry, we form a partnership with our customers through formalized training in Learnster.

Do you have any favorite functionalities Learnster? What results have you seen?

The simplicity and user-friendliness are key to us, especially when creating our own course material.

At Omnicom, our top priority is to lower the barriers to collective learning in the organization. Learnster has helped us achieve this. We have also become better at managing our structural capital and leveraging internal knowledge.

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