5 min read

Omnicom lowered the barriers to collective learning

Omnicom uses Learnster's LMS to deliver both internal and external training
Written by
Full Name
Published on
22 January 2021
Tell us about Omnicom and why you decided to invest in learning and development.

Omnicom is a media agency group based in Stockholm and Gothenburg. Our 250 employees work passionately to be at the forefront of technological innovation and marketing communication. It is a fast-paced work environment where everyone contributes to our customers and overall success. Our people are curious about everything related to their roles and are keen to grow and take on responsibility.

To me as HR Director, that signalizes a need to deliver on that expectation through the use of various tools, structures and focus on learning and development. At Omnicom, skills development happens continuously, but we also need to manage our structural capital and knowledge. Learnster has helped us become more systematic and structural in that task.

Why did you choose Learnster?

Learnster is the most user-friendly platform on the market. We were given the space and opportunity to shape the process together with Learnster to fit our needs and timeframes. Being able to try out and learn about the product have been crucial for our internal integration process.

What is your approach to learning and development and what are your long-term goals?

On an individual level, our ambition is for all our employees to be on a clear and relevant learning journey. From a business strategy perspective, the ambition is continuous learning and change management to support our capacity to meet our goals and objectives. We work organization-wide to provide clear individual objectives and to map out actions points.

Your plan is to use Learnster both internally and externally. What are your thoughts there?

Internally, we want to lower the barriers for our employees to share their knowledge with the broader organization. It should be easy and part of the day-to-day work. As a knowledge provider within our industry, we want to create partnerships with our customers through formalized educations in a Learnster universe.

Are there any functionalities in Learnster that you found particularly valuable?

The most important functionality for us is the simplicity and user-friendliness when it comes to creating courses. Our top priority is to lower the barriers to collective learning in the organization.

The pandemic has sparked an interest in efficient knowledge distribution. What do you think is on the horizon within this space?

I think the key is to be more present with one another in order to maintain clear flows of information - even when working remotely.

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