TV4 Academy — TV4's own training program on planning and buying TV advertising space — is built on Learnster.
TV4 needed new ways to stand out in a media market saturated with moving-image advertising, while also spreading awareness of TV's real impact as an ad medium — impact that's easy to underestimate when audiences are used to scrolling on mobile. No comparable independent training existed on the market.
TV4 looked for external providers to partner with, and Learnster stood out quickly: a Swedish company with good, accessible support, and a platform flexible enough to be adapted to TV4's own brand and to combine several content formats for a better user experience. TV4 Academy was built around six courses — each with its own exam and digital certificate — plus a final exam awarding a diploma in planning and buying TV advertising. All video material was filmed in TV4's own studio, with TV4's own colleagues acting as experts in their respective fields. Production took longer than first planned, and the program launched in January 2026, targeting TV4's partners, the wider market (anyone working in marketing), and TV4's own ad sales team.
An evaluation in spring 2026 showed participants were very satisfied, found the platform easy to work in, and appreciated being able to complete the training at their own pace. Several of the more experienced participants are now asking for more ways to test their own knowledge — a sign of strong engagement rather than a gap.
